For 3-4 years, coaches build relationships and a sales funnel. In November and December, they have to close those opportunities (sales talk). This is when the real recruiting starts and Mario showed last year that he can close with the help of NIL.
Now in 2024, Mario better have a modern O. He also better not have DBs letting free runners by for 98-yard TDs against a bad G5 team. He also has to retain the best players on the roster that are buying into the idea that they have to actually work hard to get better (see the Deion video). He also needs to replace some coaches that aren't getting the most out of the talent in their rooms (cough cough DB and WR).