No.
The Big 10's media partners want Clemson's viewership. And that has been consistent for decades.
It was great in the 80s and 90s when EVERYONE in SoFla seemed to love and follow UM. But now, a lot of those people have had kids who go to OTHER schools.
I see it every day on social media. Friends of mine, who went to UM, at OTHER games, wearing OTHER shirts and hats.
And if you see that happening among UM ALUMS, I can hazard a guess as to what is happening with NON alums.
Yes, tons of college football fans still tune in because they hate UM. But the "love UM" crowd has become a bit diluted.