The company is also not making money from the employee’s NIL by posting a company photo on a website. That is apples and organs relative to a person being able to seek their own NIL. On the other hand, if the company was selling t-shirts with the employee’s name on the back, yes I would fully expect the company to compensate the employee.
You are misunderstanding my position. NIL for college athletes had to happen if we are to live in a free market economy. Now we can switch economic systems, but thus far in history, feudalism and communism have not proven successful for the average person, and socialism ( the direction every economy is moving towards at a glacier like pace) is still centuries away.
But assuming we accept the free market, then college sports, like every industry, needs guard rails within the free market because, as we have learned repeatedly from Wall Street, an unchecked free market will eventually spin out of control. So maybe that is what needs to happen in college sports, after which guard rails will be erected.