It’s honestly true that our NIL is as strong as ever. In fact, the budget is slightly larger this year.
What’s been overlooked by our administration is that much of the NIL success was about being first to market. The competition has had time to build infrastructure and not only catch up, but far surpass Miami.
Add to it that teams that have traditionally sucked have grown their NIL to a place as to be a nuisance for the next tier down of recruits, so there aren’t even freebies down there for a place like Miami. Alabama it Georgia can get that tier for cheap because it’s them. For Miami, that isn’t happening.
So what has occurred is Miami is finding itself in a place where they are falling just short for the tier ones right now because they have a budget and aren’t doubling up the competition in NIL, while also having to fight for the second and third tier prospects with teams in that same position Miami is in for the five stars, of offering more for those prospects. It’s just to those programs, they’re more like plan A prospects.
The net effect is Miami getting squeezed into a middle space between the tier one and two prospects and falling into a bit of a miscalculation of the market this year.
There are two paths forward: regain the budgetary advantages they previously had, or win lots of games on the field and put players high in the NFL Draft.