Miami was a national brand in the 80’s, 90’s, early 2000’s. People wore Miami merchandise all around the country. Now merchandise sales are strictly south Florida with some up into central Florida. Merchandise sales would explode with just a couple back to back 10 win seasons.
Ticket Sales would go up significantly. Look at ticket sale jumps with the Richt and Cristobal hires. Follow that up with a few 10 win seasons and ticket sales would continue to climb. Obviously the on field performance didn’t allow that momentum to continue (Cristobal to be determined). This isn’t the same 80’s and 90’s makeup where the team was just getting going and didn’t have a history of success that you were pulling 40,000 people to watch a #1 ranked team. There are plenty of people down here who grew up loving the canes and are dying to start bringing their families to games. Cost of tickets would also continue to increase as well.
Do you actually think that alums and fans that are donating to the program are actually giving the maximum that they would give to the athletic department? Why would someone right now who is donating $200 a year to the athletic program when we seem to be staying the same if not regressing? With some results those $200 donations become $500-$1000 donations.
We’re losing out each year on millions if not $10+million in bowl game revenue by going to the terrible bowls we have been if not missing out on them altogether. A packed stadium for regionals and super regionals would generate upwards of a million dollars of additional revenue as well.
On field results would definitely add 20% to the bottom line of our revenue especially in a major national market especially people moving down here with no college football allegiances. Baton Rouge/New Orleans is only major regional player. So we have that in our favor.
Do I think we can surpass what LSU does in revenue, of course not. But do I believe we can close the 50% gap down to 10-20% in revenue yeah I think it’s possible. We are in a national market, Baton Rouge/New Orleans is a major regional market. We are in a market with people coming down here daily without any college sports allegiances. The opportunity for growth in revenue is pretty considerable if we can just start doing something on the field.
