You have to sell the school and what it can do for you and then the coaches. Few schools place more long-lasting RB's in the NFL . Wisky, FSU,UF, L$U,USC,GA,'Bama still don't hold a candle to Miami's RB's. Alabama has the guy in Green Bay and the guy in New Orleans....after so many ballyhooed guys were drafted.
The next thing is........small class size at an institution of learning. Academic support and taking actual academic courses instead of phantom courses or idiot courses that only exist at a low-bar college ...is something to sell to parents and guardians.
Yeah we know that the kid only has NFL dollar-signs in his eyes (some of the so-called guardians too) but these coaches have to be able to sell both. Miami produces (and has always produced) quality line-men, RB's,TE's and LB's.
FSU got Nick O'Leary (and wouldn't shut up about it)....Miami got Clive Walford. Remind me again ....who the scouts are more impressed by ?!