The other factor that isn’t being talked about is that the NiL market is still settling in.
We were at the forefront last year and according to most did it better than anyone. Not the amounts but the structure. Now this year a bunch of schools have figured some things out but are likely overspending to try and self correct. And some of the big names who looked bad (like Oklahoma) are trying to go really big. Sark is at a make or break year so he is rallying the troops to keep spending.
Uga, Osu, and Bama don’t have to overspend in a lot of cases. They pay well but put kids in the league and win.
That next tier of school isn’t going to just keep pumping money out beyond maybe 4-5 schools. So the bidding will start to come down. In 2-3 years when this first cycle of NIL kids come through and a few big spenders are seeing 9-4 records or worse and monster payments to kids who have done nothing things will adjust.
We need to win more and look good doing it this year. This class will be fine and hopefully even if it’s just in the 8-14 range we develop…which is another notch on our belts moving forward.