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I should have been more specific. You are correct that the schools aren’t directly involved with NIL. But I am confident that the NIL providers are told by the coach or someone on staff what the monetary value is of a specific player. Some school is setting the market price and once that price...

Do schools make it known how much NIL money they are willing to spend on a player/position? Is this an open market where everyone knows everyone else’s number? Schools know other schools’ numbers, player’s know school XX needs a D-tackle and is willing to put up 200k in NIL money for whomever...