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ACC executives kept close tabs on Atlanta last Thursday, when rival conference SEC and ESPN announced their new network, scheduled to launch next year.
Thanks, in part, to a new grant-of-rights agreement from its 15 member schools that gives it a new level of security, ACC executives negotiated a new media rights deal with ESPN that conference executives say will be among the richest for all college conferences.
Now, ACC officials are turning their attention to launching their own league-branded network, joining the ranks of the Big Ten, Pac-12 and, now, SEC as conferences that own channels.
“We’ve got the strongest collegiate TV market in the country,” ACC Commissioner John Swofford said. “We’re now in a position to accelerate talks with ESPN, which were already ongoing, about a network.”
The ACC commissioned a study by Wasserman Media Group to determine whether the new conference footprint would support a network. Swofford said the ACC’s footprint along the Northeast and Southeast U.S. reaches 43 million TV households, more than other conferences.
“The grant of rights sets the table for us to have substantive conversations about a network,” said Clemson Athletic Director Dan Radakovich, who sits with Duke AD Kevin White and North Carolina’s Bubba Cunningham on the ACC’s TV subcommittee.
“With the expansion we’ve had, our demographics, our financials and our projections are much more palatable,” Radakovich said. “The only thing holding us up is time. The SEC Network was three years in the making. Distribution, programming, legal, it all takes time.”
http://www.sportsbusinessdaily.com/Journal/Issues/2013/05/06/Media/ACC-network.aspx
Thanks, in part, to a new grant-of-rights agreement from its 15 member schools that gives it a new level of security, ACC executives negotiated a new media rights deal with ESPN that conference executives say will be among the richest for all college conferences.
Now, ACC officials are turning their attention to launching their own league-branded network, joining the ranks of the Big Ten, Pac-12 and, now, SEC as conferences that own channels.
“We’ve got the strongest collegiate TV market in the country,” ACC Commissioner John Swofford said. “We’re now in a position to accelerate talks with ESPN, which were already ongoing, about a network.”
The ACC commissioned a study by Wasserman Media Group to determine whether the new conference footprint would support a network. Swofford said the ACC’s footprint along the Northeast and Southeast U.S. reaches 43 million TV households, more than other conferences.
“The grant of rights sets the table for us to have substantive conversations about a network,” said Clemson Athletic Director Dan Radakovich, who sits with Duke AD Kevin White and North Carolina’s Bubba Cunningham on the ACC’s TV subcommittee.
“With the expansion we’ve had, our demographics, our financials and our projections are much more palatable,” Radakovich said. “The only thing holding us up is time. The SEC Network was three years in the making. Distribution, programming, legal, it all takes time.”
http://www.sportsbusinessdaily.com/Journal/Issues/2013/05/06/Media/ACC-network.aspx