We need a brand

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Meat

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Recruiting is sales - coaches try to sell kids on why they should come play for their school.

As you know, brand names sell better than generics.

We used to have an identity. A brand. We were the trash talking, dancing, in your face force to be reckoned with. We were the Detroit Pistons, the LA Raiders, the bad boys of college ball. **** we were even more well known.

Now we are like the generic ACC brand flakes cereal. A mix between North Carolina and Virginia.

The other guys have brands. Alabama's name is like gold to recruits. Ohio State has a brand...the Urban Meyer brand. He has a reputation as a winner, and kids want to go play for that.

If Miami wants to convince elite kids to come here, we need a brand. We need an identity. We need to be cool again.

The answer to that is to go back to what made us in the first place - go back to the swag, go back to the dancing, go back to the bad mouthing and the fatigues and everything that made this program FUN.

Donna Shalala cut the balls off this program. It's time to grow a set again and be the school all the thugs and the bad kids grow up dreaming to play for.
 

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We still do have a brand. That's why we can consistently reel in top 15 recruiting classes despite having sucked for a decade. It's not as strong as it once was, obviously, but it's still there. With that being said, it's probably in danger of dropping off even more if we don't start winning soon.
 
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Recruiting is sales - coaches try to sell kids on why they should come play for their school.

As you know, brand names sell better than generics.

We used to have an identity. A brand. We were the trash talking, dancing, in your face force to be reckoned with. We were the Detroit Pistons, the LA Raiders, the bad boys of college ball. **** we were even more well known.

Now we are like the generic ACC brand flakes cereal. A mix between North Carolina and Virginia.

The other guys have brands. Alabama's name is like gold to recruits. Ohio State has a brand...the Urban Meyer brand. He has a reputation as a winner, and kids want to go play for that.

If Miami wants to convince elite kids to come here, we need a brand. We need an identity. We need to be cool again.

The answer to that is to go back to what made us in the first place - go back to the swag, go back to the dancing, go back to the bad mouthing and the fatigues and everything that made this program FUN.

Donna Shalala cut the balls off this program. It's time to grow a set again and be the school all the thugs and the bad kids grow up dreaming to play for.

you lost me at Shalala castrating the program. Behold, another sidewalk alum's historical relativism. Wash, rinse, repeat...
 
We still do have a brand. That's why we can consistently reel in top 15 recruiting classes despite having sucked for a decade. It's not as strong as it once was, obviously, but it's still there. With that being said, it's probably in danger of dropping off even more if we don't start winning soon.

What is our brand?

We made a name for ourselves in the 80's and 90's on swag - that was our brand - and we've spent the last 20 years distancing ourselves from that.

How would you describe the Miami brand?
 
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Lol @ all the Shalala fanboys up on here still trying to defend her pathetically failed tenure

Shalala was and is garbage.

But the results speak for themselves, don't they?
 
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We still do have a brand. That's why we can consistently reel in top 15 recruiting classes despite having sucked for a decade. It's not as strong as it once was, obviously, but it's still there. With that being said, it's probably in danger of dropping off even more if we don't start winning soon.

What is our brand?

We made a name for ourselves in the 80's and 90's on swag - that was our brand - and we've spent the last 20 years distancing ourselves from that.

How would you describe the Miami brand?

Our brand was playing anyone anywhere and WINNING because we had the talent and determination. Not because we talked a lot of **** on twitter and danced a lot. Nobody respects a team who talks a bunch of **** like they won something when they haven't won a bowl in 10 years. This isn't an AND 1 mixtape.
 
Our recruiting has sucked because we've had a decades worth of ****** coaches who sabotaged this program.

The brand is the ******* U. The 30 for 30's confirm that.
 
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We still do have a brand. That's why we can consistently reel in top 15 recruiting classes despite having sucked for a decade. It's not as strong as it once was, obviously, but it's still there. With that being said, it's probably in danger of dropping off even more if we don't start winning soon.

What is our brand?

We made a name for ourselves in the 80's and 90's on swag - that was our brand - and we've spent the last 20 years distancing ourselves from that.

How would you describe the Miami brand?

Our brand was playing anyone anywhere and WINNING because we had the talent and determination. Not because we talked a lot of **** on twitter and danced a lot. Nobody respects a team who talks a bunch of **** like they won something when they haven't won a bowl in 10 years. This isn't an AND 1 mixtape.

Have we been doing any of that the last 10 years?
 
Our recruiting has sucked because we've had a decades worth of ****ty coaches who sabotaged this program.

The brand is the ****ing U. The 30 for 30's confirm that.

Why does our recruiting still suck now that we hired Mark Richt?

Also, I hope you realize that Alabama wins because they have 5-stars at every position, NOT because their coaching is anything special.

Larry Coker is proof that anyone can win with enough talent
 
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Our recruiting has sucked because we've had a decades worth of ****ty coaches who sabotaged this program.

The brand is the ****ing U. The 30 for 30's confirm that.

The 30 for 30s are about **** that happened 30 years ago. That's my point. THAT U had a brand, so much so they can make a documentary about it today.

But our admin has been running from that image for decades rather than owning it
 
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