Did Tyson grow up a UGA fan or with some genetic predilection for choosing UGA? Or did UGA do a great job recruiting him and convincing him that UGA is the best place for him?
People buy cars and all kinds of **** they didn’t really need because there are great salesmen out there. Same thing with pitching recruits.
I recruit for a living. I'm an executive recruiter for a health care company based in Nashville. I work for a pretty big company, but it's not one of the colossal health care companies like HCA or UnitedHealth and we definitely don't have the brand recognition of our larger competitors. I recruit people every day that aren't looking for a job or are happy where they are. They don't know **** about us, don't think we are as good, don't believe in our brand, etc. It's all sales and convincing the CEO or Controller that your company is better than the other company and that you will put them and their family in a place to be successful professionally and personally. The good recruiters know how to read a candidate, identify what is important and sell them on what they can offer and make that candidate feel like they are the only one for that job. It's not hard for someone that can sell (in this case selling an organization) but I've seen plenty of people struggle with the concept of selling people on a organization and have fizzled out or just have been bad. Most of the time, it's the person that doesn't make the candidate feel like the best candidate in the room or doesn't know how to adequately explain how our business model, direction, whatever can benefit them and their skills that suck. It's all sales.