They all do it. Not gonna break out the pitchforks for this.
Other lies:
"We really want you at the position you want to play, we don't see you at the position of need we have where your tape was better but you for some inexplicable reason do not want to play."
"You're the number 1 target on our board this cycle for the ___ position" until some stud calls up wanting in
"I don't care if school X offered me $10 million a year, me and my entire staff will all be here until our natural deaths."
It's all in the game tho