This is exactly why I hope they go for broke and spend big this year. A literal clone of a class that cost (random example here) 10 million this year is going to be more expensive next year.
I keep comparing NIL to the way NFL rookie contracts kept getting more and more expensive before they were finally set in stone. Every year had to outdo the last. The top pick this year might not be as good, but **** it he wants to be paid more. And this is exactly what's going to happen in college sports.
We may like where we sit with 2024 and 2025 QBs for any number of legitimate reasons. But I really hope they aren't expecting a million this year to go equally as far in 2024, much less 2025.