1. Jordan Brand yesterday is not the same as Jordan Brand today
2. Jordan Brand is literally the hottest shoe right now & has climbed exponentially
3. Nike & Jordan brand are the overwhelming favorite brand among Americans & especially youths
4. The brand is providing players, coaches, & staffs w/ exclusive shoes & gear where these same shoes r reselling for over 4000% (Example: The Jordan Sooner 4’s original retail was $190. The shoe is now valued at $8300)
5. It’s called Color ways. It’s no different than the Boost, Yeezys, Hu’s, etc coming in various colors. There’s literally not ONE shoe on planet earth that’s not re-packaged as different colors. It’s more than just colors w/ JB; it’s also material, exclusivity that comes along w/ certain silhouettes.