From my understanding, UM is not a huge merchandise selling entity, so this doesn't really help us in the "legit" way. Large schools that sell a ton of player jerseys/merch will be able to brag about how high their percentage will hit, while ours will remain modest. Tebow alone would of banked with those jort wearing weirdos... On the shady side, it does allow us to legally get into the bag game a bit by using my thoughts above.. having boosters, and businesses buy up crap ton of merch to balance out with the UF's of the world. Middle-men boosters wouldn't even lose money, if they set up legit online store fronts to resell the merch.
unless I'm looking at it all too simply.