- Joined
- Apr 10, 2017
- Messages
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I previously posted this in the recruitment forum, but the topic is broader and it’s the off season so we all need content.
Content is king. CFB games are world class content when they’re at their best. There’s action, drama, storylines, history etc. The biggest problem is that that content only exists for barely double digit games during the season. And everyone on boards like these thirsts for more. In addition, CFB game attendance has been dropping for almost 10 consecutive seasons now. The sport is not its healthiest.
Check out how F1 completely revitalized the sport with their Netflix docuseries:
What I would propose to the program is simple. Hire 2-3 excellent talents to run a top tier docuseries similar to what F1 did. Likely need an excellent producer cinematographer, etc. and use film students as the muscle, they’ll keep costs down and get amazing experience. **** grant top film kids from HS their own scholarships to explicitly help run the show.
Just like F1, all the ingredients are there for amazing year round content. You have personalities, competition within position groups, competition between O and D, and lots of storylines to isolate season to season.
The benefits should be obvious but let me break them down.
Close to year round content will attract the eyes and passion of the fan base, and be a force for growing the brand by bringing in new and younger audiences.
For example take the dead period we’re in now, and imagine constant shorts about these young men grinding away in the weight room, pushing each other in voluntary workouts, goofing around etc. That kind of motivational content is it’s own massive genre on YouTube that people eat up. New exposure, more fans = more money
It also means better recruitment, more leverage for player NIL deals as they now have a ton of regular year round exposure, and more leverage against Adidas and others for the same reasons. Not to mention better leverage when it comes to whatever conference realignments end up looking like.
In summary: CFB is changing rapidly and now is the time to continue pushing the boundaries of what defines a successful CFB program, f*ck parity. We need to own this thing. The docuseries content strategy has been proven incredibly effective on multiple levels, it is tried and true and can easily be applied to a singular CFB program. The university can easily make it happen and make everyone in CFB copy the leader once again. This move would be in line with our current efforts to become leaders again, and climb to the top of the new status quo actively forming.
We have a chance to rebuild and reestablished the U with a younger, digital audience, by making top tier D1 CFB year round and make it cool af, with the Canes as it’s most prominent brand.
Content is king. CFB games are world class content when they’re at their best. There’s action, drama, storylines, history etc. The biggest problem is that that content only exists for barely double digit games during the season. And everyone on boards like these thirsts for more. In addition, CFB game attendance has been dropping for almost 10 consecutive seasons now. The sport is not its healthiest.
Check out how F1 completely revitalized the sport with their Netflix docuseries:
What I would propose to the program is simple. Hire 2-3 excellent talents to run a top tier docuseries similar to what F1 did. Likely need an excellent producer cinematographer, etc. and use film students as the muscle, they’ll keep costs down and get amazing experience. **** grant top film kids from HS their own scholarships to explicitly help run the show.
Just like F1, all the ingredients are there for amazing year round content. You have personalities, competition within position groups, competition between O and D, and lots of storylines to isolate season to season.
The benefits should be obvious but let me break them down.
Close to year round content will attract the eyes and passion of the fan base, and be a force for growing the brand by bringing in new and younger audiences.
For example take the dead period we’re in now, and imagine constant shorts about these young men grinding away in the weight room, pushing each other in voluntary workouts, goofing around etc. That kind of motivational content is it’s own massive genre on YouTube that people eat up. New exposure, more fans = more money
It also means better recruitment, more leverage for player NIL deals as they now have a ton of regular year round exposure, and more leverage against Adidas and others for the same reasons. Not to mention better leverage when it comes to whatever conference realignments end up looking like.
In summary: CFB is changing rapidly and now is the time to continue pushing the boundaries of what defines a successful CFB program, f*ck parity. We need to own this thing. The docuseries content strategy has been proven incredibly effective on multiple levels, it is tried and true and can easily be applied to a singular CFB program. The university can easily make it happen and make everyone in CFB copy the leader once again. This move would be in line with our current efforts to become leaders again, and climb to the top of the new status quo actively forming.
We have a chance to rebuild and reestablished the U with a younger, digital audience, by making top tier D1 CFB year round and make it cool af, with the Canes as it’s most prominent brand.
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