Yep. Hadn't read that before, but he nails it. 100%. Biggest takeaway for me was this:
"Looking through the prism of business, it’s about fulfilling its real value"
That's it. Like the fossil said above, college football is ruined, thanks NIL supporters or whatever. Comical. This was always going to be the endgame for the exact reason Tess said. College football is the #2 sport in the country, period. And it was operating under this ridiculous sham of "amateurism". Welp, eventually the TV money got so massive that they couldn't even pretend that it was anything other than professional sports. And here we are.