For the BIG10, it makes sense to expand their footprint to southern markets, given the population growth in the southern parts of the country. Peeling off AAU schools like UNC and GaTech (to satisfy the academics) and then potentially adding in football brands (i.e., Miami, FSU, or VaTech) (to satisfy the pragmatists) could give them a strong southern pod and reason for ESPN to open up the wallet even further.